WiFi Tracking

Last updated: July 01, 2026

WiFi Tracking allows monitoring customer presence in your branch via their mobile devices connected to the dedicated ASH-Booking WiFi network.

What is WiFi Tracking

It's a system that automatically records customer entry and exit events from your branch's WiFi network. Collected data helps:

• Understand peak traffic hours
• Analyze average time of stay
• Activate presence-based promotions
• Improve customer experience

Operator Configuration

Set Up WiFi Network

1. Go to Branches → [Branch Name] → Settings
2. Configure:
   • SSID — the dedicated WiFi network name
   • Password — to access the network
3. Save

Tip: Create a separate WiFi network for customers, don't use the same administrative network.

Inform Customers

Display visibly:

• WiFi network name
• Access password
• QR Code for automatic connection (generated by app)

For Customers

Accept WiFi Consent

When you connect to the branch's WiFi network:

1. You'll be shown a consent form
2. Enter:
   • Name
   • Email (to receive communications)
   • Phone (optional)
3. Accept terms
4. Get connected to the network
5. System registers your presence

What Gets Tracked

Once connected, the system records:

• Entry — when you connect
• Exit — when you disconnect
• Duration — total connection time
• Frequency — how many times you've visited

Note: Data is used for aggregate statistics and doesn't share private information without your explicit consent.

For Administrators

View Traffic Data

To analyze presence in your branch:

1. Go to Branches → [Branch Name] → WiFi Tracking
2. View:
   • Today's presence — currently connected customers
   • Period presence — daily/weekly trends
   • Peak hours — when there's most people
   • Average stay time — how long customers stay

Event Statistics

Each recorded event includes:

| Event | Description | |---|---| | Entry | Customer connected | | Exit | Customer disconnected | | Session duration | Connection time | | Re-entry | Customer reconnected |

WiFi Registered Customers

To see customers who accepted WiFi:

1. Go to Branches → [Branch Name] → WiFi Consents
2. For each customer you'll find:
   • Name and email
   • Consent date — when they accepted
   • Visit count — how many times connected
   • Last access — most recent date

WiFi Tracking Practical Uses

Traffic Analysis

To understand when your branch is most visited:

• View daily and weekly statistics
• Identify peak hours and days
• Adjust staffing to peak hours

In-Store Promotions

If you have active promotions:

• Activate promotions for customers staying more than X minutes
• Send push notifications when a registered customer enters
• Offer discounts for multiple visits

Loyalty Monitoring

For recurring customers:

• Check visit frequency
• Identify most loyal customers
• Send personalized thank yous

Privacy and GDPR

Explicit Consent

System respects GDPR:

• No tracking without consent — user must explicitly accept
• Consent withdrawal — user can unsubscribe at any time
• Transparency — clear information on what data is collected

Withdraw Consent

For customers, to withdraw WiFi consent:

1. Contact branch administrator
2. Or use unsubscribe link in email
3. Your data will be removed from the system

Limitations

Technical Requirements

• Must have dedicated customer WiFi network
• Devices must support WiFi
• WiFi consent doesn't work in areas without coverage

Accuracy

• Location is approximate (WiFi precision)
• Not always detecting quick exits (e.g., customers changing networks)
• Doesn't track movements outside the branch

Frequently Asked Questions

Do I need to inform customers about tracking?

Yes, consent is explicit and customers know they are being tracked.

Can I see the customer's exact location in the branch?

No, only entry/exit from WiFi network, not internal movements.

What happens if the customer turns off WiFi?

Exit is automatically recorded.

Is data shared with third parties?

No, data stays in ASH-Booking system and is only visible to authorized administrators.